国产高清av在线-高h高辣h文np男男-精品成人一区二区三区-红桃视频成人-av首发在线播放免费观看-午夜在线观看欧美-av一区二区三区四区-九色免费在线-美女激情视频自拍-黄网站色大毛片-在线观看av大片-波多在线视频-国产乱人伦中文无无码视频试看-天天干视频在线-一品道高清一区二区-熟女毛多熟妇人妻在线视频-久久精品视频一区-久久网址-黑白配高清国语在线观看-亚洲欧美福利

頭圖

情感、個性化、健康與可持續,歐洲食飲消費多元融合

2025.08.01

歐洲是全球重要的食飲消費市場,近幾年,多重因素驅動了歐洲食飲消費市場的變化。5月19日,SIAL世界食品產業峰會-食品進出口論壇上,SIAL Network全球營銷傳播總監Jean-Gabriel Mollard圍繞歐洲食飲市場創新趨勢進行分享,指出歐洲消費者正通過食飲尋求快樂、健康、實惠和生活的意義,對食飲產品的期待主要體現在味道、品質等方面,更偏愛具有透明度,能體現價值、可持續性、包容性、個性化等要求的產品。

 

點擊預定2025 SIAL西雅國際食品展(深圳)黃金展位    點擊免費領取2025 SIAL西雅國際食品展(深圳)參觀門票

 

慰藉與共鳴,食飲寄托時代情緒

 

“顯然,更好地理解食飲對情緒的影響,可以幫助生產企業找到創新點。”Jean-Gabriel Mollard認為,面對經濟形勢的變化、地緣政治的波動,以及后疫情時期健康風險帶來的壓力,歐洲消費者越來越關注日常生活中的幸福感,普遍都在尋找能帶來快樂或者感到樂觀的食飲產品。食物是人與人、人與社會之間最深刻的情感連接。這波消費熱潮始于疫情,但仍隨著地緣政治熱度、經濟下行、戰爭等外部環境的持續影響在上升。每個人都想感受食物帶來的快樂,“舒適”食品的消費一直在增長。

 

SIAL西雅國際食品展

 

當置身在相對艱難的時期,人們常常會想要回到傳統。Jean-Gabriel Mollard指出另一個趨勢是消費者正在尋找異國情調、新口味和新體驗。民族食品尤其是民族快餐正在興起。炸玉米餅、烤肉串和亞洲美食,都是典型的例子。

 

此外,這一時期人們對價格尤其敏感,更重視管理食物的支出。既想與朋友分享食物,從食物中獲得樂趣,又不希望有更多的額外費用,渴望找到相對平衡的點。Jean-Gabriel Mollard以法國為例,提到近兩年來法國的食品價格上漲21%,因此消費者會優先考慮促銷、更便宜的品牌和折扣店的產品,這是當前的消費特點。

 

成分與包裝,精準定制個性化需求

Jean-Gabriel Mollard從年齡和生命周期的角度進行了分析。五年后,歐洲每10人中就有一人的年齡超過60歲,70歲以上的人將占到10%。這部分老齡人群的飲食需求隨著年齡的增長會發生不同的變化。比如食物的質地不能過于堅硬以適應牙齒不再堅固的情況;比如手腕或其他肢體的障礙對食品包裝的打開便捷程度有不同的需求。Jean-Gabriel Mollard還提到不同生命周期、生活階段的食飲消費有著各自的需求特點。比如女性懷孕時期或更年期,或者運動員、素食主義者,都有著不同的個性化需求。越來越多的人意識到,關注健康,吃好專業食品,包括一些能夠支持和滿足特定生長需要的產品對孩子的發展也非常重要。

 

SIAL西雅國際食品展

 

具體體現在消費者更加重視食飲產品的包裝標簽,包含成分信息、產品來源和可追溯性、原料安全性以及健康標稱,甚至產品健康和安全性的證據鏈等。Jean-Gabriel Mollard認為,食飲企業必須思考與面對這些現實課題。

 

此外,家庭模式也在悄然改變著食飲消費的趨勢。可以看到的是,在全世界,在歐洲,家庭規模普遍在縮小。以往購買更大的包裝規格以獲得單位低價產品的消費模式逐漸退出,人們希望以更低的價格購買個性化的小包裝產品,一人食的消費需求在上升。

 

健康與口味,美食被重新定義

 

“全球范圍內,消費者對健康的關注度不斷提升,在歐洲也是如此。”Jean-Gabriel Mollard提到當前消費者更關注各類維生素攝入量,糖和鹽的添加量,脂肪含量,免疫力增強的作用,高蛋白質產品,以及當前歐洲各國政府正大力鼓勵人們以健康為目標多吃水果和蔬菜。在這場食飲競賽中,豆類因其具有價格實惠、天然、可持續和營養豐富的特點,又回到了舞臺的前列。運動飲品熱銷,抗氧化的產品也很受青睞。清潔標簽獲得前所未有的關注,不使用添加劑并采用天然成分生產的食品成為消費的時尚潮流。Jean-Gabriel Mollard認為這個消費傾向仍將繼續釋放。

 

通過社交媒體和旅游,食飲產品的全球化融合正在改變歐洲的食飲消費。東西方各類口味美食在歐洲實現了交匯,被重新定義。

 

SIAL西雅國際食品展

 

Jean-Gabriel Mollard認為,韓國特色產品在歐洲的推廣做得很好,就像泡菜味道彌散一樣。歐洲本沒有泡菜并認為泡菜的味道很奇怪,但韓國人鍥而不舍年復一年,通過餐飲渠道把它帶進歐洲人的菜肴中,甚至越來越多地進入零售業。

 

非洲美食有很多發酵產品,讓歐洲消費者獲得了全新的體驗。在法國,正宗的印度菜、中餐館和日餐館也很多見,不同的飲食文化和異域風味受到前所未有的歡迎。

 

環保和綠色,理性自主選擇可持續

 

在Jean-Gabriel Mollard看來,人們越來越關注消費行為對地球的影響。這種趨勢仍在不斷增長。一方面,氣候變化是令人擔憂的問題,越來越多的人希望通過消費選擇減少碳足跡。Jean-Gabriel Mollard講了一個有趣的例子,有一種咖啡不是用咖啡豆做的,而是用羽扇豆做的。后者很容易生長,可以在法國或其他任何地方種植,味道很好且接近咖啡,所以能實現替代。

 

包裝方面,消費者更在意包裝尺寸和材料的使用是否必要,越來越多的人拒絕購買塑料袋包裝食品。還有一個與包裝相關的消費趨勢是濃縮產品的銷量在增長,相對于普通產品,濃縮產品包裝更小,占用的空間也更少,容易運輸。

 

SIAL西雅國際食品展

 

在歐洲,很多消費者在購買產品時會考慮動物福利,比如產蛋的雞是否是自由生長的,是否在野外生活而不是在工廠化的養殖場里,這也倒逼企業更加關注動物福利問題。

 

Jean-Gabriel Mollard解析了歐洲消費者食飲消費的趨勢:尋求快樂、健康、可負擔的消費,關注可持續性和社會價值。因此,食品廠商必須更具包容性和個性化。

 

2025 SIAL西雅國際食品展(深圳)門票免費領取中,馬上注冊現場采購全球10萬+好物!

 

2025 SIAL 西雅國際食品和飲料展覽會(上海)

75個國家及地區    5000+展商     35萬+食飲爆款

全球全品類一站式采購平臺
拓全球供應商人脈,掌握行業趨勢

現在免費領¥199門票

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |